At the 138th Canton Fair, Shandong Haijin International Trading Co., Ltd. presented its sustainable home organization line—handwoven from cotton rope, rattan, corn fiber, and recycled paper—merging Chinese craftsmanship with global lifestyle values.

Once an OEM/ODM supplier, the company launched its own brand in 2020 as sustainability and emotional resonance rose in importance. “Today’s real value lies in storytelling—about materials, tradition, and mindful living,” says the team.

Its three collections drew strong attention:

Habitat: Modular baskets and stackable storage for everyday spaces.

Journey: Lightweight, foldable travel accessories blending function and form.

Dreamweave: Decorative yet practical pieces that bring handcrafted warmth into modern homes.

All products use renewable, biodegradable fibers and meet FSC and GRS standards—ensuring full-chain environmental responsibility.

Amid the fair’s digital buzz, Shandong Haijin offered a quiet, tactile retreat. “Many buyers said they weren’t just purchasing baskets—they were embracing slowness,” shared the team. A Polish retailer placed a preorder on the spot, saying, “It reminds me of my grandmother’s attic—warm and honest.”

The company also joined green trade and cross-border e-commerce forums, exploring partnerships with overseas warehouses and DTC brands. In 2026, it will launch “Traceable Craft”—a QR-based system letting customers trace a product’s journey from raw material to finished piece.

“‘Made in China’ is shifting from ‘cheap and good’ to ‘beautiful and meaningful,’” they say. “We aim to bridge rural Chinese craft with the world’s longing for natural, intentional living.”